An analysis of buying center decisions through the salesforce

Industrial Marketing Management

Volumn 36, Issue 7 SPEC. ISS., 2007, Pages 998-1009

  Brinkmann, Jörg ^a   Voeth, Markus ^b  

^a Xella Baustoffe GmbH   (Germany)

^b UNIVERSITY OF HOHENHEIM   (Germany)

Author keywords

Buying center; Group decision making; Limit conjoint analysis; Salesforce

Indexed keywords

EID: 34547799587     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.05.009     Document Type: Article

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