Managing For Successful Customer Acquisition: An Exploration

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 295-317

  Ang, Lawrence ^a   Buttle, Francis ^a  

^a NONE

Author keywords

CRM; CUSTOMER ACQUISITION; CUSTOMER LIFE CYCLE; CUSTOMER RETENTION

Indexed keywords

EID: 34547538290     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861217     Document Type: Article

References (0)