Institutionalizing mobile user experience: Key success factors, strategic positioning, and sustainable organisational implementations

ACM International Conference Proceeding Series

Volumn 159, Issue , 2006, Pages 285-286

  Herrmann, Tobias ^a   Tscheligi, Manfred ^b,c  

^a Mobilkom Austria AG and Co KG   (Austria)

^b UNIVERSITY OF SALZBURG   (Austria)

^c USECON GmbH   (Austria)

Author keywords

Key success factors; Market intelligence; Organizational usability; Strategy; User experience

Indexed keywords

INFORMATION TECHNOLOGY; INTERACTIVE COMPUTER SYSTEMS; PRODUCT DEVELOPMENT; STRATEGIC PLANNING; TELECOMMUNICATION INDUSTRY; TELECOMMUNICATION SERVICES;

KEY SUCCESS FACTORS; MARKET INTELLIGENCE; ORGANIZATIONAL USABILITY; USER EXPERIENCE;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 34547314359     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1152215.1152290     Document Type: Conference Paper

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