Lean principles and premium brands: Conflict or complement?

International Journal of Production Research

Volumn 45, Issue 16, 2007, Pages 3723-3739

  Oliver, Nick ^a   Schab, Lee ^b   Holweg, Matthias ^b  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Lean; Marketing; Mass markets; Product development

Indexed keywords

AUDIO EQUIPMENT; AUTOMOBILES; PRODUCT DEVELOPMENT; SOCIETIES AND INSTITUTIONS; WASTES;

MASS MARKETS; TECHNICAL EXCELLENCE;

MARKETING;

EID: 34547309667     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207540701223600     Document Type: Article

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