Advertiser pressure on daily newspapers a survey of advertising sales executives

Journal of Advertising

Volumn 36, Issue 2, 2007, Pages 111-121

  An, Soontae ^a   Bergen, Lori ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547305015     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360208     Document Type: Review

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