The practice of breakthrough strategies by design

Journal of Business Strategy

Volumn 28, Issue 4, 2007, Pages 66-74

  Fraser, Heather M A ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

Design; Innovation; Management strategy; Thinking styles

Indexed keywords

EID: 34547287209     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660710760962     Document Type: Article

References (4)

1. Griffin, A. and Hauser, J.R. (1993), "The voice of the customer", Marketing Science, Vol. 12 No. 1, pp. 1-27.
2. Martin, R. (2002), "Integrative thinking: a model takes shape", Rotman Magazine, Fall, pp. 6-11.
3. Porter, M. (1996), "What is strategy?", Harvard Business Review, November/December, pp. 61-78.
4. Whitney, P. and Kumar, V. (2003), "Faster, cheaper, deeper user research", Design Management Journal, Vol. 14 No. 2, pp. 1-9.