Trusting advice from other buyers in e-marketplaces: The problem of unfair ratings

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2006, Pages 225-234

  Jie, Zhang ^a   Cohen, Robin ^a  

^a UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Buyer and seller agents; Electronic market places; Private and public reputation; Trust; Unfair ratings in social networks

Indexed keywords

DATA FLOW ANALYSIS; DECISION MAKING; INFORMATION ANALYSIS; INTELLIGENT AGENTS; SOCIAL ASPECTS;

CENTRALIZED REPUTATION SYSTEMS; ELECTRONIC MARKET-PLACES; PRIVATE REPUTATION; PUBLIC REPUTATION; SELLER AGENTS; SOCIAL NETWORKS; TRUST; UNFAIR RATINGS;

ELECTRONIC COMMERCE;

EID: 34547267110     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1151454.1151495     Document Type: Conference Paper

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