"Gūanxi", government and corporate reputation in China: Lessons for international companies

Marketing Intelligence and Planning

Volumn 25, Issue 5, 2007, Pages 499-510

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

China; Corporate image; Relationship marketing

Indexed keywords

EID: 34547194724     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710774969     Document Type: Article

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