From storekeeper to salesman: Implementing the marketing concept in libraries

Library Review

Volumn 44, Issue 1, 1995, Pages 24-35

  Rowley, J E ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447248890     PISSN: 00242535     EISSN: None     Source Type: Journal    
DOI: 10.1108/00242539510076989     Document Type: Article

References (4)

1. Dibb, S. et al., Marketing Concepts and Strategies, European edition, Houghton Mifflin, Boston, MA, 1991.
2. Berry, L.L., “Services marketing is different”, Business Horizons, May–June 1980, pp. 24–9.
3. Cowell, D., The Marketing of Services, Heinemann, London, 1984.
4. George, W.R. and Kelly, J.P., “The promotion and selling of services”, Business, July–September 1983, pp. 14–20.