Stochastic optimal budget decision for advertising considering uncertain sales responses

European Journal of Operational Research

Volumn 183, Issue 3, 2007, Pages 1042-1054

  Du, Rong ^a   Hu, Qiying ^b   Ai, Shizhong ^a  

^a XIDIAN UNIVERSITY   (China)

^b SHANGHAI UNIVERSITY   (China)

Author keywords

Advertising; Decision analysis; Market utility; Stochastic optimal policies

Indexed keywords

BUDGET CONTROL; MARKETING; OPTIMIZATION; STOCHASTIC PROGRAMMING; UNCERTAINTY ANALYSIS;

MARKET UTILITY; OPTIMAL BUDGET DECISIONS; STOCHASTIC OPTIMAL POLICIES;

DECISION THEORY;

EID: 34447097859     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2006.02.031     Document Type: Article

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