Can mass media and the educational institutions change the entrepreneurial culture? A study of how a single story can change the risk-taking behaviour of individuals

Global Business and Economics Review

Volumn 9, Issue 2-3, 2007, Pages 286-296

  Kokinov, Boicho ^a  

^a NEW BULGARIAN UNIVERSITY   (Bulgaria)

Author keywords

Analogy making; Individual decision making; Preference change; Psychological experiments; Risk

Indexed keywords

EID: 34250817473     PISSN: 10974954     EISSN: 17451329     Source Type: Journal    
DOI: 10.1504/GBER.2007.013706     Document Type: Article

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