How to spend $9.3 billion in three days: Examining the upfront buying process in the production of US television culture

Media, Culture and Society

Volumn 29, Issue 4, 2007, Pages

  Lotz, Amanda D ^a,b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b NONE   (United States)

Author keywords

Advertising; Advertising agencies; Media buyers; Media economics

Indexed keywords

EID: 34250317029     PISSN: 01634437     EISSN: 14603675     Source Type: Journal    
DOI: 10.1177/0163443707076189     Document Type: Article

References (17)

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