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Volumn 7, Issue 7, 1988, Pages 497-507

The marketing challenge: Towards being profitable and socially responsible

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[No Author keywords available]

Indexed keywords


EID: 34250094883     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/BF00382596     Document Type: Article
Times cited : (88)

References (41)
  • 12
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    • Drucker, P. F.: 1969, ‘The Shame of Marketing’, Marketing/Communications, 60–64.
  • 18
    • 84935805237 scopus 로고
    • Pet Languages Confuse; Let's Standardise Nonprofit, Social, Societal Marketing Definitions
    • (1981) Marketing News , vol.15 , pp. 1
    • Fine, S.H.1
  • 19
    • 84935815347 scopus 로고    scopus 로고
    • Flax, S.: 1983, ‘The Dubious War on Plastic Pipe’, Fortune, February 7, 68–74.
  • 23
    • 84935779090 scopus 로고    scopus 로고
    • Higgens, K.: 1983, ‘Debate Rages over Marketing and Alcohol Problems’, Marketing News, Sept. 30, 1–4.
  • 28
    • 0001520966 scopus 로고
    • Morality and the Ideal of Rationality in Formal Organisations
    • (1970) The Monist , vol.54 , pp. 448-516
    • Ladd, J.1
  • 31
    • 84935805928 scopus 로고    scopus 로고
    • Lewin, T.: 1983, ‘Business Ethics' New Appeal’, New York Times, December 11, Section 3, 4.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.