Educating future marketing professionals in China

Business and Management Education in Transitioning and Developing Countries: A Handbook

Volumn , Issue , 2014, Pages 376-393

  Alon, Ilan ^a   Lu, Le ^b  

^a ROLLINS COLLEGE   (United States)

^b UNIVERSITY OF SHANGHAI FOR SCIENCE AND TECHNOLOGY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34250000395     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (12)

1. Aguinis, H., and H.A. Roth. 2003. Teaching in China: Culture-based challenges. Paper presented at the Emerging Markets and Business Education Conference, The Georgia Institute of Technology, Atlanta, GA (November).
2. Alon, I., ed. 2003a. Chinese Economic Transition and International Marketing Strategy. Westport, CT: Greenwood.
3. Alon, I., ed. 2003b. Chinese Culture, Organizational Behavior, and International Business Management. Westport, CT: Praeger.
4. Chao, P. 1995. "Prospects for International Marketing Education in China's State Enterprise System. " Proceedings of the Seventh Bi-Annual World Marketing Congress of the Academy of Marketing Science, Melbourne, Australia (July): 86-89.
5. China Statistics Publishing House. 1996. China Statistical Yearbook.
6. China Statistics Publishing House. 2002. China Statistical Yearbook.
7. Education and Science Publishing House. 2000. Green Paper on Education in China.
8. Ding Gang. 2000. Innovation: Mission of Education. Education and Science Publishing House.
9. Hu, W., and C. Grove. 1999. Encountering the Chinese. Yarmouth, ME: Intercultural Press.
10. South China Morning Post, May 24, 2003. Available at www.scmp.com
11. Thompson, E.R. 2000. "International Perspective: Are Teaching Cases Appropriate in a Mainland Chinese Context? Evidence from Beijing MBA Students. " Journal of Education for Business 76, no. 2: 108-13.
12. Zhou, N. 1991. "The Revival and Growth of Marketing Education in China. " Journal of Marketing Education (Summer): 18-24.