Simulating changing consumer preferences: A dynamic conjoint model

Journal of Business Research

Volumn 60, Issue 8, 2007, Pages 904-911

  Vag, Andras ^a  

^a Heureka Research Ltd   (Hungary)

Author keywords

Conjoint analysis; Dynamic conjoint; Market research methodology; Multi agent modeling; Simulation

Indexed keywords

EID: 34249998722     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.02.012     Document Type: Article

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