Consumer evaluation of multi-product bundles: An information integration analysis

Marketing Letters

Volumn 2, Issue 1, 1991, Pages 47-57

  Gaeth, Gary J ^a   Levin, Irwin P ^a   Chakraborty, Goutam ^a   Levin, Aron M ^a  

^a UNIVERSITY OF IOWA   (United States)

Author keywords

Averaging Processes; Consumer Decision Making; Multi product Bundles

Indexed keywords

EID: 34249922689     PISSN: 09230645     EISSN: 1573059X     Source Type: Journal    
DOI: 10.1007/BF00435195     Document Type: Article

References (11)

1. Commodity Bundling and the Burden of Monopoly
2. Commodity Bundling
3. Optimal Bundle Pricing
4. How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product
5. Commodity Bundling by Single Product Monopolies
6. A Note on Block Booking
7. Beyond the Many Faces of Price: An Integration of Pricing Strategies
8. Do Consumers Evaluate Products by Adding or Averaging Attribute Information?