Marketing in the world of blood donation;Le marketing dans l'univers du don de sang

Transfusion Clinique et Biologique

Volumn 14, Issue 1, 2007, Pages 147-151

  Daigneault, Sylvie ^a  

^a HÉMA QUÉBEC   (Canada)

Author keywords

Awareness; Loyalty; Marketing techniques; Performance indicators; Retention

Indexed keywords

BLOOD DONOR; MARKETING; MEDICAL INFORMATICS; PERFORMANCE MEASUREMENT SYSTEM; PUBLIC HEALTH SERVICE; SHORT SURVEY;

BLOOD DONORS; BLOOD TRANSFUSION; HUMANS; MARKETING OF HEALTH SERVICES; ORGANIZATIONS, NONPROFIT;

EID: 34249911993     PISSN: 12467820     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tracli.2007.04.001     Document Type: Short Survey

References (3)

1. Centre d'excellence en marketing gouvernemental (CEMG) : www.publisectormarketing.ca
2. American Marketing Association (AMA) : www.marketingpower.com
3. Association de marketing relationnel du Québec (AMR) : www.amrq.com