The response to the commitment with block-leader recycling promotion technique: A longitudinal approach

Journal of Nonprofit and Public Sector Marketing

Volumn 17, Issue 1-2, 2007, Pages 83-102

  Meneses, Gonzalo Díaz ^a   Palacio, Asunción Beerli ^a  

^a UNIVERSITY OF LAS PALMAS DE GRAN CANARIA   (Spain)

Author keywords

Environmental cognitions and attitudes; Green promotion techniques; Recycling behavior; Social marketing

Indexed keywords

EID: 34249817865     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v17n01_04     Document Type: Conference Paper

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