Critical events and next best activities in relationship marketing: Best practices beyond advanced analytics

Global Business and Organizational Excellence

Volumn 26, Issue 1, 2006, Pages 65-70

  Bartikowski, Boris ^a   Braunmüller, Peter ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b Teradata ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34249751566     PISSN: 19322054     EISSN: 19322062     Source Type: Journal    
DOI: 10.1002/joe.20122     Document Type: Article

References (2)

1. Boulding, W., Staelin, R., Ehret, M., and Johnston, W. J. (2005). A customer relationship management roadmap: What is known, potential pitfalls, and where to go. Journal of Marketing, 69, 155-166.
2. Newell, F. (2006). Why CRM doesn't work. Princeton, NJ: Bloomberg Press.