Management of trust in the e-marketplace: The role of the buyer's experience in building trust

Journal of Information Technology

Volumn 22, Issue 2, 2007, Pages 119-132

  Kim, Myoung Soo ^a   Ahn, Jae Hyeon ^b  

^a SK Corporation   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Dynamics of trust; Market maker and seller in the e marketplace; Trust; Trust in the e marketplace

Indexed keywords

EID: 34249732656     PISSN: 02683962     EISSN: 14664437     Source Type: Journal    
DOI: 10.1057/palgrave.jit.2000095     Document Type: Article

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