The organizational paradox in advertising and the reconfiguration of project cooperation

Geoforum

Volumn 38, Issue 3, 2007, Pages 545-557

  von Bernuth, Caroline ^a   Bathelt, Harald ^b  

^a PHILIPPS UNIVERSITY MARBURG   (Germany)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

Advertising industry; Creativity; Crisis; Frankfurt Main; Inter firm projects; Leipzig; Organizational paradox

Indexed keywords

ADVERTISING; COOPERATIVE SECTOR; CORPORATE STRATEGY; CRISIS MANAGEMENT; INDUSTRIAL COMPETITION; ORGANIZATIONAL CHANGE;

CENTRAL EUROPE; EURASIA; EUROPE; FRANKFURT; GERMANY; LEIPZIG; SAXONY;

EID: 34249691317     PISSN: 00167185     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.geoforum.2006.10.009     Document Type: Article

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