Cultural diversity as a strategic source for designing pleasurable and competitive products, within the globalisation context

Journal of Design Research

Volumn 5, Issue 1, 2006, Pages 3-15

  Ono, Maristela Mitsuko ^a  

^a UNIVERSIDADE TECNOLÓGICA FEDERAL DO PARANÁ   (Brazil)

Author keywords

culture; design; globalisation; pleasurable and competitive products

Indexed keywords

EID: 34249141835     PISSN: 17483050     EISSN: 15691551     Source Type: Journal    
DOI: 10.1504/JDR.2006.010793     Document Type: Article

References (17)

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3. Canclini, N.G. (1983) As Culturas Populares no Capitalismo, Editora Brasiliense, São Paulo.
4. Geertz, C. (1989) A Interpretação Das Culturas, LTC – Livros Técnicos e Científicos S.A., Rio de Janeiro.
5. Geertz, C. (1996) Los Usos de la Diversidad, Ediciones Paidós, Barcelona.
6. Geertz, C. (2001) Nova Luz Sobre a Antropologia, Jorge Zahar Ed., Rio de Janeiro.
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8. Motta, F.C.P. (1995) ‘Cultura nacional e cultura organizacional’, Revista da ESPM, Vol. 2, No. 2, pp.17–23.
9. Ono, M.M. (2004) Design Industrial e Diversidade Cultural: Estudos de Casos nos Setores Automobilístico, Moveleiro e de Eletrodomésticos no Brasil, Doctor Degree Thesis, University of São Paulo.
10. Ono, M.M. (1999) Design Industrial e Diversidade Cultural: Estudo de Caso na Electrolux do Brasil S.A. e Multibrás SA., Master Dissertation, Federal Centre of Technological Education of Paraná.
11. AEG was originally a German company. After being incorporated by Electrolux Co., it became one of its brands.
12. Brazilian Electrolux, for instance, presently offers nine ‘Top-Load’ models, and only one ‘Front-Load’ one (Information available at www.electrolux.com.br; accessed on April 29th 2003), and Multibrás offers 12 models, all of them ‘Top-Load’ ones (Information available at www.multibras.com.br; accessed on April 29th 2003).
13. According to the Multibrás’ Design General Manager, Front-load washing machines represents only 6% of the Brazilian market share, whereas in Argentina the opposite occurs.
14. , access on March 22nd 2004.
15. , access on January 17th 2004; , access on February 7th 2003.
16. , access on January 17th 2004; Multibrás S.A. Eletrodomésticos.Brastemp’s Catalogue, 1997.
17. , access on March 21st 2003.