Patronage motives of mature consumers in the selection of food and alcoholic beverage brands

Journal of Food Products Marketing

Volumn 13, Issue 1, 2007, Pages 61-80

  Moschis, George ^a,b   Curasi, Carolyn ^a,b   Bellenger, Danny ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

^b Center for Mature Consumer Studies   (United States)

Author keywords

Brand selection preferences; Food and beverage product selection; Marketing strategy; Mature consumers; Older consumers; Patronage decisions; Segmentation analysis; Seniors

Indexed keywords

EID: 34248993544     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n01_05     Document Type: Article

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