'Become the man that women desire': Gender identities and dominant discourses in email advertising language

Language and Literature

Volumn 13, Issue 4, 2004, Pages 291-305

  Mullany, Louise ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Advertising; Cyberspace; Discourse; Email; Femininities; Ideology; Masculinities; Vocatives

Indexed keywords

EID: 34248697066     PISSN: 09639470     EISSN: 14617293     Source Type: Journal    
DOI: 10.1177/0963947004046277     Document Type: Article

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