From Swoosh to Swoon: Linguistic Analysis of Nike's Changing Image

Business Communication Quarterly

Volumn 66, Issue 3, 2003, Pages 52-65

  Levin, Leslie A ^a   Behrens, Susan J ^a  

^a MARYMOUNT MANHATTAN COLLEGE   (United States)

Author keywords

Corporate image; dis course analysis; media coverage; Nike; public relations; sociolinguistics; speech act

Indexed keywords

EID: 34248692364     PISSN: 10805699     EISSN: None     Source Type: Journal    
DOI: 10.1177/108056990306600306     Document Type: Article

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