Unilever's Business in India's Subsistence Economies

Advances in International Management

Volumn 20, Issue , 2007, Pages 259-277

  Rajan, Rohithari ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248660522     PISSN: 15715027     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1571-5027(07)20011-7     Document Type: Review

References (10)

1. Census of India. (2001). Government of India, India.
2. Chen, S., & Ravallion, M. (2000). How did the world's poorest fare in the 1990s? Working Paper number 2409. Washington, DC: World Bank.
3. Hindustan Lever Ltd. (2005). Annual Report. http://www.hll.com/investor/annual_report_2005.asp
4. Kashyap, P. (2004). Selling to the Hinterland. In: The Businessworld Marketing Whitebook.
5. Patel, S., Bataveljic, O., Lisboa, P. J., Hawkins, C., & Rajan, R. (2006). iShakti - Crossing the digital divide in India. Working paper.
6. Prahalad, C. K., & Hart, S. (2002). The fortune at the bottom of the pyramid; strategy+business. http://www.digitaldividend.org/pdf/bottompyramid.pdf
7. Rangan K., and Rajan R. Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the rural consumer (2005), Harvard Business School case study, Boston, MA
8. Rangan K., Sehgal D., and Rajan R. The complex business of serving the poor in India: Insights from Unilever's Project Shakti in India. In: Rangan K., Quelch J., Herrero G., and Barton B. (Eds). Business solutions for the global poor: Creating social and economic value (2006), Jossey-Bass, San Francisco
9. Unilever. (2005). Annual report. http://www.unilever.com/Images/2005_Annual_Report_English_tcm13-35752.pdf
10. World Bank, The Water and Sanitation Program, & The London School of Hygiene and Tropical Medicine. (2000) Sanitation and hygiene: Unleashing the power of the market. Draft proposal to forge public-private partnerships in selected developing countries. http://www.globalhandwashing.org/Publications/hand_concept.pdf