Determination of satisfiers and dissatisfiers using herzberg's motivator and hygiene factor theory: An exploratory study

Tourism, Culture and Communication

Volumn 7, Issue 2, 2007, Pages 117-131

  Chan, Jennifer Kim Lian ^a   Baum, Tom ^b  

^a UNIVERSITI MALAYSIA SABAH   (Malaysia)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Ecolodge; Guest satisfaction; Herzberg's motivator and hygiene factor theory; Methodological triangulation; Satisfiers and dissatisfiers

Indexed keywords

EID: 34248393954     PISSN: 1098304X     EISSN: None     Source Type: Journal    
DOI: 10.3727/109830407780339062     Document Type: Article

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