Contrasts in Presidential Campaign Commercials of 1992

American Behavioral Scientist

Volumn 37, Issue 2, 1993, Pages 272-290

  Devlin, L Patrick ^a  

^a UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248235523     PISSN: 00027642     EISSN: 15523381     Source Type: Journal    
DOI: 10.1177/0002764293037002015     Document Type: Article

References (10)

1. Devlin, L. (1973-1974). Contrasts in presidential campaign commericals of 1972. Journal of Broadcasting, 18, 17-26.
2. Devlin, L. (1977). Contrasts in presidential commercials of 1976. Central States Speech Journal, 28, 238-249.
3. Devlin, L. (1982). Contrasts in presidential campaign commericals of 1980. Political Communications Review, 7, 1-38.
4. Devlin, L. (1987). Contrasts in presidential campaign commercials of 1984. Political Communications Review, 12, 25-55.
5. Devlin, L. (1989). Contrasts in presidential campaign commercials of 1988. American Behavioral Scientist, 32, 389-414.
6. Kaid, L., & Johnston, A. (1991). Negative versus positive television advertising in U.S. presidential campaigns, 1960-1988. Journal of Communication, 41, 53-64.
7. McGinniss, J. (1970). The selling of the president 1968. New York: Pocket Books.
8. Schwartz, T. (1974). The responsive chord. New York: Anchor Books.
9. Squires, J. (1992, October 1). The crack up. Rolling Stone, p. 51+.
10. Times-Mirror poll. (1992, November 15). The people, the press and politics: Campaign ’92 (Survey 13). Washington, DC: Times-Mirror Center.