The dark side of customer analytics

Harvard Business Review

Volumn 85, Issue 5, 2007, Pages 37-48

  Davenport, Thomas H ^a   Harris, Jeanne G ^b  

^a BABSON COLLEGE   (United States)

^b ACCENTURE   (United States)

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EID: 34248233146     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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