Mobile innovations in healthcare: Customer involvement and the co-creation of value

International Journal of Mobile Communications

Volumn 5, Issue 4, 2007, Pages 371-388

  Andersson, Per ^a   Rosenqvist, Christopher ^a   Ashrafi, Omid ^b  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^b ACCENTURE   (United States)

Author keywords

Co creation; Healthcare; Mobile device; Mobile offering; Pharmaceuticals; User involvement; Value; Value constellations

Indexed keywords

DRUG PRODUCTS; HEALTH CARE; MOBILE DEVICES; SOCIETIES AND INSTITUTIONS;

MOBILE INNOVATIONS; MOBILE TECHNOLOGY; USER INVOLVEMENT; VALUE CONSTELLATIONS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 34248168168     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.012786     Document Type: Article

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