Political Triangulation: Measuring and Reporting the Key Aspects of Party and Leader Standing Before and During Elections

Journal of Political Marketing

Volumn 4, Issue 2-3, 2005, Pages 45-72

  Worcester, Robert M ^a,b   Mortimore, Roger ^a  

^a Mkt and Opinion Res Intl Ltd   (United Kingdom)

^b LONDON SCHOOL OF ECONOMICS   (United Kingdom)

Author keywords

Correspondence analysis; Elections; Image; Leaders; Opinion polls; Parties; Perceptual maps; Political issues

Indexed keywords

EID: 34248040043     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v04n02_03     Document Type: Article

References (10)

1. Baines, Paul R., Worcester, Robert M., Jarrett, David, and Mortimore, Roger (2003). ‘Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective,’ Journal of Marketing Management, volume 19, number 1-2 (February 2003), pp. 225-250.
2. Bromley, Catherine, and Curtice, John (2002). ‘Where Have All the Voters Gone?’ In A. Park et al. (Eds.), British Social Attitudes: The 19th Report (London: Sage).
3. Butler, D. E., and Stokes, D. (1969). Political Change in Britain (London: Macmillan).
4. Everitt, Brian S., and Dunn, Graham (2001). Applied Multivariate Data Analysis, 2nd edition (London: Arnold).
5. Hair, Joseph F., Jr., Anderson, Ralph E., Tatham, Ronald L., and Black, William C. (1995). Multivariate Data Analysis with Readings, 4th edition (Englewood Cliffs, NJ: Prentice-Hall).
6. Kavanagh, Trevor (2003). ‘Halt the Asylum Tide Now,’ The Sun, 18 August 2003.
7. MORI(2001). British Public Opinion newsletter, volume 24, number 3/4 (June 2001). (London: MORI).
8. Worcester, Robert M. (1991). British Public Opinion: A Guide to the History and Methodology of Political Opinion Polling (Oxford: Basil Blackwell).
9. Worcester, Robert M., and Mortimore, Roger (1999). Explaining Labour’s Landslide (London: Politico’s Publishing).
10. Worcester, Robert M., and Mortimore, Roger (2001). Explaining Labour’s Second Landslide (London: Politico’s Publishing).