Response scales: Effects of category range on reported behavior and comparative judgments

Public Opinion Quarterly

Volumn 49, Issue 3, 1985, Pages 388-395

  Schwarz, Norbert ^a,b,c   Hippler, Hans J ^a,b,c   Deutsch, Brigitte ^a,b,c   Strack, Fritz ^a,b,c  

^a UNIVERSITY OF HEIDELBERG   (Germany)

^b ZUMA ^*  (United States)

^c UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247811695     PISSN: 0033362X     EISSN: None     Source Type: Journal    
DOI: 10.1086/268936     Document Type: Article

References (8)

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2. Darschin, W., and B. Frank 1982 “Tendenzen im Zuschauerverhalten. Teleskopie-Ergebnisse zur Fernsehnutzung im Jahre 1981.” Media Perspektiven 4:276-284.
3. Mueller, Albrecht 1980 “Einstellungen der Fernsehzuschauer zur weiteren Entwicklung des Mediums Fernsehen.” Media Perspektiven 3:179-186.
4. Payne, Stanley L. 1946 “Some opinion research principles developed through studies of social medicine.” Public Opinion Quarterly 10:93-98.
5. Payne, Stanley L. 1951 The Art of Asking Questions. Princeton: Princeton University Press.
6. Quinn, S.B., and W.A. Belson 1969 The Effects of Reversing the Order of Presentation of Verbal Rating Scales in Survey Interviews. London: Survey Research Center.
7. Sudman, Seymour, and Norman M. Bradburn 1982 Asking Questions. San Francisco: Jossey-Bass.
8. Suls, J.M., and R.L. Miller (eds.) 1977 Social Comparison Processes: Theoretical and Empirical Perspectives. New York: Hemisphere Publishing.