Avoiding 'star wars' - Celebrity creation as media strategy

Kyklos

Volumn 60, Issue 2, 2007, Pages 211-230

  Franck, Egon ^a   Nüesch, Stephan ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

MEDIA INDUSTRY; PROFITABILITY;

EID: 34247619450     PISSN: 00235962     EISSN: 14676435     Source Type: Journal    
DOI: 10.1111/j.1467-6435.2007.00369.x     Document Type: Article

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