Branding public service: The "new PBS" and the privatization of public television

Television and New Media

Volumn 4, Issue 2, 2003, Pages 117-130

  Hoynes, William ^a  

^a VASSAR COLLEGE   (United States)

Author keywords

branding; PBS; public broadcasting

Indexed keywords

EID: 34247437103     PISSN: 15274764     EISSN: 15528316     Source Type: Journal    
DOI: 10.1177/1527476402250672     Document Type: Article

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