Toward a language-marketing model

International Journal of the Sociology of Language

Volumn , Issue 134, 1998, Pages 1-13

  Domínguez, Francesc ^a,b  

^a Catalan Sociolinguistics Group

^b Catalan Sociolinguistics Group   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247430858     PISSN: 01652516     EISSN: 16133668     Source Type: Journal    
DOI: 10.1515/ijsl.1998.134.1     Document Type: Article

References (12)

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2. Coulmas, F. (1992). Language and Economy. Oxford: Blackwell
3. Heskett, J.L.; Sasser, W.E., Jr.; and Hart, C.W.L. (1990). Service Breakthroughs. New York: Free Press. (Version in Spanish [1993]. Cambios creativos en servicios. Madrid: Diaz de Santos.)
4. Holden, Nigel J. (1987). Language barriers as differential constraints on the international behaviour of firms. In The Economics of Language, H. Tonkin and K. M. Johnson-Weiner (eds.), 119-139. New York: Center for Research and Documentation of World Language Problems
5. Jackson, R.A. (1988). Language Planning Using a Marketing Model. Arlington: University of Texas at Arlington
6. Larrea, P. (1991). Calidad de seryicio: del márketing a la estrategia. Madrid: Díaz de Santos
7. Lidstone, J. (1993). Negotiating Profitable Sales. London: Gower. (Version in Spanish [1993]. Los argumentos de venta. Bilbao: Deusto.)
8. Marí, I. (1991). Els serveIs linguistics i la planificació. In Primera Trobada de Serveis Linguistics (Barcelona, 5 i 6 de novembre de 1990), 29-38. Barcelona: Generalitat de Catalunya
9. Santesmases, M. (1993). Márketing: conceptos y estrategias. Madrid: Pirámide
10. Strubell, M. (1991). L'extensió de l'ús del català. In Primera Trobada de Seneis Lingûistics (Barcelona, 5 i 6 de novembre de 1990). Barcelona: Generalitat de Catalunya
11. Torres, J.M. and Córdoba, J.L. (1992). Principios y objetivos del márketing. Bilbao: Deusto
12. - ; and Cordoba, J.L. (1993). TÉcnicas de márketing. Bilbao: Deusto