Twenty-first-century commerce: The case of QVC

Text

Volumn 17, Issue 2, 1997, Pages 199-223

  Richardson, Kay P ^a  

^a NONE

Author keywords

Advertising; Cable; Discourse; Satellite; Television

Indexed keywords

EID: 34247424396     PISSN: 01654888     EISSN: 18607349     Source Type: Journal    
DOI: 10.1515/text.1.1997.17.2.199     Document Type: Article

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