A model for analyzing the competitive strategy of health plan insurers using a system of competitive intelligence

TQM Magazine

Volumn 19, Issue 3, 2007, Pages 206-216

  Do Nascimento Mélo, Maria Auxiliadora ^a   De Medeiros, Denise Dumke ^a  

^a FEDERAL UNIVERSITY OF PERNAMBUCO   (Brazil)

Author keywords

Brazil; Competitive advantage; Competitive strategy; Health insurance

Indexed keywords

BRAZIL; COMPETITIVE INTELLIGENCE; INDUSTRIAL MANAGEMENT; MATHEMATICAL MODELS; QUALITY CONTROL; STRATEGIC PLANNING;

COMPETITIVE STRATEGY; HEALTH PLAN INSURERS; HEALTH SERVICES;

HEALTH INSURANCE;

EID: 34247342816     PISSN: 0954478X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09544780710745630     Document Type: Article

References (11)

1. Baatz, E.B. (1994), "The quest for corporate smarts", CIO Magazine, September, available at: www.cio.com/archive/091594compprint.html.
2. Barndt, W.D. (1999), "New to competitive intelligence: 10 tips for survival and success", Competitive Intelligence Magazine, Vol. 2 No. 3, available at:www.scip.org/news/cimagazine.html.
3. Braga, E.C. (2004), "Registros de Planos de Saúde: origem, implementaço e perspectivas", Dissertaço (Mestrado Profissional em Saúde Pública), Fundaço Oswaldo Cruz.
4. Cavalcanti, M.C.B., Gomes, E. and de Pereira Neto, A.F. (2001), Gesto de Empresas na Sociedade do Conhecimento: um roteiro para a aço, Campus, Rio de Janeiro.
5. D'Aveni, R.A. (1995), Hypercompetition: Managing Dynamics of Strategic Maneuvering, with Robert Gunther, Simon & Schuster, New York, NY.
6. FENASEG (2003), Federaço Nacional das Empresas de Seguros Privados e de Capitalizaço Seguro - Saúde, Guia para Consulta Rápida, August, available at: www.fenaseg.org.br/.
7. Gilad, B. (1994), "Business blindspots", Infonortics, Chap. 1, available at: www.infonortics.com/publications/giladchapter.html.
8. Kahaner, L. (1996), Competitive Intelligence, Simon & Schuster, New York, NY.
9. Mello, G.T.C. (2006), "Fotografia do Mercado de Saúde Complementar (Privada) no Brasil", available at: www.ans.gov.br/portal/ site/home/index.asp.
10. Milani, A. Jr (1998), Base Conceitual para Implantaço de um Sistema de Inteligncia Competitiva na BRASPETRO, Monografia (Especializaç o em Inteligncia Competitiva), UFRJ/ECO.
11. Tyson, K. (1998), The Complete Guide to Competitive Intelligence, Prentice-Hall, Chicago, IL.