Distance education and virtual reference: Implementing a marketing plan at Texas A and M University

Journal of Library and Information Services in Distance Learning

Volumn 2, Issue 4, 2007, Pages 29-40

  MacDonald, Karen I ^a   VanDuinkerken, Wyoma ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Academic libraries; Distance education; Library services; Marketing; Virtual reference

Indexed keywords

EID: 34247340190     PISSN: 1533290X     EISSN: 15332918     Source Type: Journal    
DOI: 10.1300/J192v02n04_03     Document Type: Article

References (9)

1. Wyoma vanDuinkerken and Vanessa Earp, "AskNow: Virtual Reference at Texas A&M Consortia-One Year Later," working paper, Texas A&M University Libraries, College Station, TX, 2005.
2. Dan Carnevale, "Online Courses Continue to Grow Dramatically, Enrolling Nearly 1 million, Report Says," The Chronicle of Higher Education 28 (June 28, 2005).
3. Karen I. MacDonald, Wyoma vanDuinkerken, and Jane Stephens, "It's All in the Marketing: The Impact of a Virtual Reference Marketing Campaign at Texas A&M University," working paper, Texas A&M University Libraries, College Station, TX, 2005.
4. Terrri Pedersen Summey, "If You Build It, Will They Come?: Creating a Marketing Plan for Distance Learning Library Services," Journal of Library Administration 41 (2004): 459-470.
5. To view the logo and the link to the chat service, see the Web site for Texas A&M University Libraries. Available at: http://library.tamu.edu/ (Accessed September 22, 2005).
6. Melinda Dermody, "We Cannot See Them, But They Are There: Marketing Library Services to Distance Learners," Journal of Library & Information Services in Distance Learning 2 (2005): 41-50.
7. "Guidelines for Distance Learning Library Services," College & Research Libraries News 65 (November 2004): 604-611. To access the Web-version of the ACRL Guidelines for Distance Learning Library Services, go through the links provided on the Distance Learning Section (ACRL) Web site, which provides quick and easy access, as well as links to related documents. Available at: http://caspian.switchinc.org/~distlearn (Accessed September 22, 2005).
8. Dermody, 41-50.
9. For a copy of the brochure, see http://library.tamu.edu/static_files/ Library/Files/Virtual%20Reference/FINAL%20AskNow%20Brochure2.pdf (Accessed October 4, 2005).