Differences in market signaling behavior between manufacturers and service firms

Journal of Professional Services Marketing

Volumn 14, Issue 2, 1996, Pages 3-23

  Milewicz, John ^a   Herbig, Paul ^b  

^a JACKSONVILLE STATE UNIVERSITY   (United States)

^b TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247253963     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v14n02_02     Document Type: Article

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