Journal of marketing research in the new competitive journalistic environment

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 1-3

  Huber, Joel ^a  

^a DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247236253     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.1     Document Type: Editorial

References (1)

1. McAlister, Leigh (2005), "Unleashing Potential," essay in "Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure," Journal of Marketing, 69 (October), 16-17.