Beating the odds in the innovation arena: The role of market and technology signals classification and noise

Industrial Marketing Management

Volumn 36, Issue 4, 2007, Pages 420-429

  Leenders, Mark A A M ^a   Voermans, Corné A M ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b PHILIPS LIGHTING   (Netherlands)

Author keywords

Blockbusters; Innovation; Noise; Signal Detection Theory (SDT); Success

Indexed keywords

EID: 34247139418     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.10.004     Document Type: Article

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