How big retailers can serve Brazil's mass-market shoppers

McKinsey Quarterly

Volumn , Issue SPEC. ISS., 2007, Pages 50-57

  Calicchio, Nicola ^a   Francis, Tracy ^a   Ramsay, Alastair ^b  

^a MCKINSEY AND COMPANY   (United States)

^b London Office   (United Kingdom)

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[No Author keywords available]

Indexed keywords

EID: 34047187856     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (4)

1. Those with annual household incomes of 3,000 reais to 21,000 reais ($1,400 to $10,400).
2. This assumes a walking speed of 15 minutes per kilometer or a driving speed of 20 kilometers an hour for car and bus transport.
3. Inside the Minds and Pockets of Latin American Consumers, 2004, a joint effort by McKinsey and the Coca-Cola Retailing Research Council.
4. See Nicola Calicchio and Alejandro Krell, "Price promotions in Latin American retailing," on mckinseyquarterly.com.