Selling to 'mom-and-pop' stores in Latin America

McKinsey Quarterly

Volumn , Issue SPEC. ISS., 2007, Pages 70-81

  Díaz, Alejandro ^a   Lacayo, Jorge A ^b   Salcedo, Luis ^c  

^a MCKINSEY AND COMPANY   (United States)

^b McKinsey's Mexico City Office   (Mexico)

^c Lima Office   (Peru)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047149755     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (4)

1. Public and open-air markets, respectively.
2. Stephen J. Carlotti Jr., Mary Ellen Coe, and Jesko Perrey, "Making brand portfolios work," The McKinsey Quarterly, 2004 Number 4, pp. 24-35.
3. For more on applications of lean techniques, see Stephen J. Doig, Adam Howard, and Ronald C. Ritter, "The hidden value in airline operations," The McKinsey Quarterly, 2003 Number 4, pp. 104-15;
4. and Anthony R. Goland, John Hall, and Devereaux A. Clifford, "First National Toyota," The McKinsey Quarterly, 1998 Number 4, pp. 58-68.