Individual-level antecedents to market-oriented actions

Journal of Business Research

Volumn 60, Issue 5, 2007, Pages 438-446

  Schlosser, Francine K ^a   McNaughton, Rod B ^b  

^a UNIVERSITY OF WINDSOR   (Canada)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Customer contact; Learning orientation; Market orientation; Psychological contract; Services marketing

Indexed keywords

EID: 33947713896     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.11.008     Document Type: Article

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