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Volumn , Issue , 2003, Pages 219-245

Social marketing and health promotion

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EID: 33947378459     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (3)

References (29)
  • 2
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    • Bloom, P.N.1    Novelli, W.D.2
  • 4
  • 8
    • 0027503431 scopus 로고
    • A community education monitoring system: Methods from the Stanford Five-City Project, the Minnesota Heart Health Program, and the Pawtucket Heart Health Program
    • Flora, J. A., Lefebvre, R. C., Murray, D. M., Stone, E. J., Assaf, A., Mittelmark, M., and Finnegan, J. R. (1993) ‘A community education monitoring system: Methods from the Stanford Five-City Project, the Minnesota Heart Health Program, and the Pawtucket Heart Health Program’, Health Education Research: Theory and Practice 8 (1): 81-95.
    • (1993) Health Education Research: Theory and Practice , vol.8 , Issue.1 , pp. 81-95
    • Flora, J.A.1    Lefebvre, R.C.2    Murray, D.M.3    Stone, E.J.4    Assaf, A.5    Mittelmark, M.6    Finnegan, J.R.7
  • 14
    • 0015083252 scopus 로고
    • Social marketing: An approach to planned social change
    • Kotler, P. and Zaltman, G. (1971) ‘Social marketing: An approach to planned social change’, Journal of Marketing 35: 3-12.
    • (1971) Journal of Marketing , vol.35 , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 15
    • 0004821228 scopus 로고
    • Strategies to maintain and institutionalize successful programs: A marketing framework
    • N. Bracht (ed.), Newbury Park, CA: Sage
    • Lefebvre, R. C. (1990) ‘Strategies to maintain and institutionalize successful programs: A marketing framework’, in N. Bracht (ed.) Health Promotion at the Community Level, Newbury Park, CA: Sage.
    • (1990) Health Promotion at the Community Level
    • Lefebvre, R.C.1
  • 16
    • 0024076755 scopus 로고
    • Social marketing and public health intervention
    • Lefebvre, R. C. and Flora, J. A. (1988) ‘Social marketing and public health intervention’, Health Education Quarterly 15: 299-315.
    • (1988) Health Education Quarterly , vol.15 , pp. 299-315
    • Lefebvre, R.C.1    Flora, J.A.2
  • 17
    • 0023148482 scopus 로고
    • Theory and practice of health programming in the community: The Pawtucket Heart Health Program
    • Lefebvre, R. C., Lasater, T. M., Carleton, R. C., and Peterson, G. (1986) ‘Theory and practice of health programming in the community: The Pawtucket Heart Health Program’, Preventive Medicine 16: 80-95.
    • (1986) Preventive Medicine , vol.16 , pp. 80-95
    • Lefebvre, R.C.1    Lasater, T.M.2    Carleton, R.C.3    Peterson, G.4
  • 18
    • 0023776730 scopus 로고
    • The Pawtucket Heart Health Program: III social marketing to promote community health
    • Lefebvre, R. C., Harden, E. A., and Zompa, B. (1988) ‘The Pawtucket Heart Health Program: III. social marketing to promote community health’, Rhode Island Medical Journal 71: 27-30.
    • (1988) Rhode Island Medical Journal , vol.71 , pp. 27-30
    • Lefebvre, R.C.1    Harden, E.A.2    Zompa, B.3
  • 19
    • 0025188710 scopus 로고
    • Efficacy of an incentive-based community smoking cessation program
    • Lefebvre, R. C., Cobb, G. D., Goreczny, A. J., and Carleton, R. A. (1990) ‘Efficacy of an incentive-based community smoking cessation program’, Addictive Behaviors 15: 403-11.
    • (1990) Addictive Behaviors , vol.15 , pp. 403-411
    • Lefebvre, R.C.1    Cobb, G.D.2    Goreczny, A.J.3    Carleton, R.A.4
  • 20
    • 84973850987 scopus 로고
    • Methods in program evaluation: The process evaluation system of the Pawtucket Heart Health Program
    • McGraw, S. A., McKinlay, S. M., McClements, L., Lasater, T. M., Assaf, A., and Carleton, R. A. (1989) ‘Methods in program evaluation: The process evaluation system of the Pawtucket Heart Health Program’, Evaluation Review 13: 459-83.
    • (1989) Evaluation Review , vol.13 , pp. 459-483
    • McGraw, S.A.1    McKinlay, S.M.2    McClements, L.3    Lasater, T.M.4    Assaf, A.5    Carleton, R.A.6
  • 21
    • 0021210029 scopus 로고
    • Public communication: A strategy for inducing healthpromoting behavior change
    • McGuire, W. J. (1984) ‘Public communication: A strategy for inducing healthpromoting behavior change’, Preventive Medicine 18: 299-319.
    • (1984) Preventive Medicine , vol.18 , pp. 299-319
    • McGuire, W.J.1
  • 24
    • 0342763152 scopus 로고
    • Developing marketing programs
    • L. W. Frederickson, L. J. Solomon, and K. A. Brehony, New York: Plenum
    • Novelli, W. D. (1984) ‘Developing marketing programs’, in L. W. Frederickson, L. J. Solomon, and K. A. Brehony (eds) Marketing Health Behavior: Principles, Techniques and Applications, New York: Plenum.
    • (1984) Marketing Health Behavior: Principles, Techniques and Applications
    • Novelli, W.D.1
  • 28
    • 0024349473 scopus 로고
    • Voluntary involvement in community health promotion: The Pawtucket Heart Health Program
    • Roncarati, D. D., Lefebvre, R. C., and Carleton, R. A. (1989) ‘Voluntary involvement in community health promotion: The Pawtucket Heart Health Program’, Health Promotion 4: 11-18.
    • (1989) Health Promotion , vol.4 , pp. 11-18
    • Roncarati, D.D.1    Lefebvre, R.C.2    Carleton, R.A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.