An empirical assessment and application of SERVQUAL in mainland China's mobile communications industry

International Journal of Quality and Reliability Management

Volumn 24, Issue 3, 2007, Pages 244-262

  Lai, Fujun ^a   Hutchinson, Joe ^a   Li, Dahui ^b   Bai, Changhong ^c  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b UNIVERSITY OF MINNESOTA DULUTH   (United States)

^c NANKAI UNIVERSITY   (China)

Author keywords

China; Customer services quality; Mobile communication systems; SERVQUAL

Indexed keywords

EID: 33947110887     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656710710730852     Document Type: Article

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