Bootstrap benefit segmentation as an experiential learning activity

Journal of Marketing Education

Volumn 21, Issue 1, 1999, Pages 34-43

  Schibrowsky, John A ^a   Peltier, James W ^b   Collins, Robert H ^a  

^a UNIVERSITY OF NEVADA   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847790148     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399211005     Document Type: Article

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