Focus group follies? Qualitative research and British labour party strategy

Journal of Political Marketing

Volumn 5, Issue 4, 2006, Pages 71-97

  Wring, Dominic ^a,b,c  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b International Association of Political Science   (United Kingdom)

^c Media and Politics Group   (United Kingdom)

Author keywords

Agenda setting; British Labour Party; Electoral strategy; Focus groups; Public opinion

Indexed keywords

EID: 33847611954     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v05n04_04     Document Type: Article

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