The strange online death and possible rebirth of brand theory and practice

Aslib Proceedings

Volumn 53, Issue 7, 2001, Pages 245-249

  Simon, Paul ^a  

^a Isaiah Consulting Ltd   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND OWNERS; BUSINESS PROCESS; CHANGING ENVIRONMENT; DIGITAL AGE; DISTRIBUTION CHANNEL; SHIFT-AND; THEORY AND PRACTICE;

COMMERCE;

MARKETING;

EID: 33847399794     PISSN: 0001253X     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000007058     Document Type: Article

References (11)

1. Bradley, F. International marketing strategy. Hemel Hempstead: Prentice Hall, 1991, 387.
2. Kirsner, S. Branding tall. CIO-Web Business, 1998. www.cio.com/archive/webbusiness/120198_main.html
3. Pallas Learning Inc. 2001. www.pallaslearning.com (visited 22 May 2001).
4. Anonymous. New Zealand Herald, 22 February 2001. (cited in Ft.com)
5. Lindstrom, M. Catch-22 for brands online. 2000. www.australianIT.com.au (visited 22 May 2001).
6. McGovern, G. The caring economy. 1998. www.thecaringeconomy.com (visited 10 May 2001).
7. As cited in: McGovern, G. The caring economy. 1968. www.thecaringeconomy.com (visited 10 May 2001).
8. Jensen, R. The dream society. London: McGraw-Hill, 1999, 221.
9. As cited in: Elkin, T. Building a brand. 1999. www.ce.org (visited 22 May 2001).
10. Edwards, S.F. Code Warriors v. Brandzilla. 2001. www.digitrends.com (visited 22 May 2001).
11. Cowen, N. The future of the British newspaper on the World Wide Web. Aslib Proceedings, 53(5), 2001, 189-200.