In search of the older audience: Adult age differences in television viewing

Journal of Broadcasting and Electronic Media

Volumn 50, Issue 4, 2006, Pages 595-614

  Mares, Marie Louise ^a   Woodard IV, Emory H ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847399759     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem5004_2     Document Type: Article

References (31)

1. Ahrens, F. (2004, May 21). Networks debate age groups' value to advertisers. The Washington Post, p. E01.
2. Ang, I. (1991). Desperately seeking the audience. New York: Routledge.
3. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, journal of Personality and Social Psychology, 51, 1173-1182.
4. Chayko, M. (1993). How you "act your age" when you watch TV. Sociological Forum, 8, 573-593.
5. Cohen, J., & Cohen, P. (1983). Applied multiple correlation/regression analysis for the behavioral sciences. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
6. Comstock, G., Chaffee, S., Katzman, N., McCombs, M., & Roberts, D. (1978). Television and human behavior. New York: Columbia University Press.
7. Comstock, G., & Paik, H. J. (1991). Television and the American child. New York: Academic.
8. Danowski, J. A., & Ruchinskas, J. E. (1983). Period, cohort, and aging effects: A study of television exposure in presidential election campaigns 1952-1980. Communication Research, 10, 77-96.
9. Davis, R. H., & Davis, J. A. (1985). TV's image of the elderly. Lexington, MA: Lexington.
10. Davis, R. H., & Kubey, R. W. (1982). Growing old on television and with television. In D. Pearl, L. Bouthilet, & J. Lazar (Eds.), Television and behavior: Ten years of scientific progress and implications for the eighties (Vol. 2), Technical reports (pp. 201-208). Washington, DC: U.S. Department of Health and Human Services.
11. de Moraes, L. (2003, October 1). CBS leaves rivals in the dust in premiere week, The Washington Post, p. C07.
12. Fienberg, S. E., & Mason, W. H. (1978). Identification and estimation of age-period-cohort models in the analysis of discrete archival data. In K. F. Schluessler (Ed.), Sociological methodology 1979 (pp. 1-67). San Francisco: Jossey-Bass.
13. Glenn, N. (1994). Television watching, newspaper reading, and cohort differences in verbal ability. Sociology of Education, 67, 216-230.
14. Goodman, R. I. (1990). Television news viewing by older adults. Journalism Quarterly, 67, 137-141.
15. Huston, A. C., Donnerstein, E., Fairchild, H., Feshbach, N. D., Katz, P. A., Murray, J. P., et al. (1992). Big world, small screen: The role of television in American society. Lincoln: University of Nebraska Press.
16. Lindorff, D. (1999). Going after geezers. Media Life Magazine. Retrieved May 11, 2006, from http://www.medialifemagazine.com/news1999/sept99/ news1929.html
17. Lindorff, D. (2000). CBS's play to older viewers is now paying off in ad dollars. Media Life Magazine. Retrieved May 11, 2006, from http://www/medialifemagazine.com/news2000/feb00/news30217.html
18. Mason, K. O., Mason, W. H., Winsborough, H. H., & Poole, W. K. (1973). Some methodological issues in the cohort analysis of archival data. American Sociological Review, 38, 242-258.
19. Meyersohn, R. (1969). An examination of commercial entertainment. In R. W. Kleemeier (Ed.), Aging and leisure (pp. 268-279). New York: Oxford University Press.
20. Mundorf, N., & Brownell, W. (1990). Media preferences of older and younger adults. The Gerontologist, 30, 685-691.
21. Neugarten, B. L., & Hall, E. (1980). Acting one's age: New rules for old. Psychology Today, 13, 66-80.
22. Peiser, W. (2000). Cohort trends in media use in the United States. Mass Communication & Society, 3, 185-205.
23. Preacher, K. J., & Leonardelli, G. J. (2001, March). Calculation for the Sobel test: An interactive calculation tool for mediation tests [Computer software]. Available from http://www.unc.edu/preacher/sobel/sobel.htm
24. Robinson, J. D., Skill, T., & Turner, J. W. (2004). Media usage patterns and portrayals of seniors. In J. F. Nussbaum & J. Coupland (Eds.), The handbook of communication and aging research (2nd ed.; pp. 423-449). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
25. Rubin, A. M., & Rubin, R. B. (1982). Older persons' TV viewing patterns and motivations. Communication Research, 9, 287-313.
26. Rubin, A. M., & Rubin, R. B. (1986). Contextual age as a life-position index. International Journal of Aging and Human Development, 23, 27-45.
27. Sudman, S., & Bradburn, N. M. (1982). Asking questions. San Francisco: Jossey-Bass.
28. Turow, J. (1997) Breaking apart America, Chicago: University of Chicago Press.
29. The UCLA Internet Report. (2003). Surveying the digital future: Year 3. University of California at Los Angeles Center for Communication Policy, Los Angeles, CA. Retrieved October 9, 2005, from http://www.ccp.ucla.edu
30. Webster, J. G., & Wakshlag, J. J. (1985). Measuring exposure to television. In D. Zillmann & J. Bryant. (Eds.), Selective exposure to communication (pp. 35-62). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
31. Young, T. J. (1979). Use of the media by older adults. American Behavioral Scientist, 23, 119-136.